Not Happen

Experience the Power of Anti-Goals

Having a To-Do list is great, but a Not-To-Do list? That's next-level genius!
Tell us what you absolutely don't want to do, and we'll help you avoid it. How? By sending quirky, playful, unforgettable, and delightfully unexpected reminders when you least expect them.

Definitions : Anti-goals flip the script on traditional goal-setting by focusing on what you want to avoid rather than what you aim to achieve. This inversion of priorities compels you to identify and eliminate the obstacles and inefficiencies that plague your daily life.